#PR CAMPAIGN
Sparkling success in the press for Colgate's new product launch
In January 2023, Colgate® and Stellar Lab joined forces to launch the Extraits Naturels Bio range, a pioneering line of ECOCERT-certified organic toothpastes. A strategic collaboration that led to a highly effective PR campaign in the lifestyle press.
#OBJECTIVE
Make the press sound the trumpets
Our main goal with this campaign: get coverage of the launch in the lifestyle press, promoting the naturalness and sensoriality of the Colgate® Extraits Naturels Bio range.
#WHAT WE DID
A high-level PR campaign to buzz about
In order to invite journalists to discover Colgate’s new Extraits Naturels Bio toothpaste, we set up:
- A dedicated press release designed to reflect the universe of the range and the brand.
- 20 portages sent to top journalists in the women's, health, organic and lifestyle press.
- Follow-ups to ensure media coverage of the launch.
#WHAT’S MORE:
After clinching the Victoires de la Beauté award in the Clean category, we seized additional opportunistic communication in March 2023.
- A dedicated press release and 10 additional portages.
#RESULTS
Our objectives met beyond expectations
#WHAT WE DID
A high-level PR campaign to buzz about
In order to invite journalists to discover Colgate’s new Extraits Naturels Bio toothpaste, we set up:
- A dedicated press release designed to reflect the universe of the range and the brand.
- 20 portages sent to top journalists in the women's, health, organic and lifestyle press.
- Follow-ups to ensure media coverage of the launch.
#WHAT’S MORE:
After clinching the Victoires de la Beauté award in the Clean category, we seized additional opportunistic communication in March 2023.
- A dedicated press release and 10 additional portages.
#GET IN TOUCH
Ready to shoot for the stars?
contact@stellarlabagency.com
Benelux: +32 (0) 330 248 62
France: +33 1 88 99 67 03